The Brief

The new identity for TOONIX had to fit within the Turner Family of brands and was launching in the Nordic region first. I developed a Brand Identity that was unique and fun, but still sat perfectly with the other brands, the primary logo in B&W and the overall brand identity used their 4 colour Cyan, Magenta, Yellow & Purple palette. We chose Cyan as the Hero colour as Boomerang was Purple and CN Yellow. The logo “Zoom Bar” was mirrored within the identity, using dynamic “shards that could animate, zoom in & out, hold clips, create spaces & platforms & backgrounds.